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The Wider Effectby Luminair Systems
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PROGRAM · VISITOR INTELLIGENCE · PREMIUM

Know who your event visitors are, and attract more of the ones who matter

Where visitors come from, how long they stay, and what they spend across the region, so council can back and attract the events that bring the highest benefit.

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WHY A PROGRAM

Start with what’s already working

Already in playWe’ve designed, developed and piloted our programs, using Luminair Systems’ own methods and tools. Your council starts with what’s already working: lower risk, faster results and lower cost than starting from scratch.
Tailored to your regionEach program is fitted to your council’s events, priorities and region, not delivered off the shelf.
Stronger togetherWe bring councils running the same program together to share benchmarks, lessons and resources, so every region gets more from every dollar.

WHY IT MATTERS

Not every visitor brings the same benefit

An overnight visitor who explores the region brings far more benefit than a day visitor who leaves after the event. Most councils can’t tell which events attract which visitors.

Visitor Intelligence answers that, event by event, so council’s calendar, attraction and sponsorship decisions are based on evidence.

THE DATA

Three sources, triangulated

1

Spend data

Aggregated, de-identified spend by visitor origin, category and timing, inside and outside the event footprint.

2

Geofenced visitor data

Aggregated, de-identified data on where visitors come from, how long they stay and where they go in the region.

3

Payment terminal data

On-site spend, timing and volume from terminals at the event or across an event series.

HOW IT RUNS

From data to decisions

STEP 1

Design

We set the event footprint, the questions and the data plan with you.

STEP 2

Collect and triangulate

Data is gathered through licensed partners and combined.

STEP 3

Decide

An attraction strategy and calendar decisions built on who comes and what they bring.

PRIVACY FIRST

Aggregated and de-identified, always

We use only aggregated, de-identified data from licensed partners. Luminair Systems does not hold personal information about visitors.

Each deployment includes a privacy impact assessment aligned with council’s obligations under the Queensland Privacy Principles.

A premium service

Visitor Intelligence carries an establishment fee plus a per-event or per-series fee. Costs can be shared across a multi-council region.

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