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The Wider Effectby Luminair Systems
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PROGRAM · RESPONSIBLE SPONSOR

Be the best sponsor your events could have

Council is often an event’s biggest backer. Responsible Sponsor helps council sponsor with purpose: clear conditions, fair and transparent benefits, organisers equipped to deliver, and reporting that shows the difference.

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WHY A PROGRAM

Start with what’s already working

Already in playWe’ve designed, developed and piloted our programs, using Luminair Systems’ own methods and tools. Your council starts with what’s already working: lower risk, faster results and lower cost than starting from scratch.
Tailored to your regionEach program is fitted to your council’s events, priorities and region, not delivered off the shelf.
Stronger togetherWe bring councils running the same program together to share benchmarks, lessons and resources, so every region gets more from every dollar.

WHY IT MATTERS

Sponsorship is a lever. Most councils use only part of it.

Council’s sponsorship can do far more than keep an event running. Set up well, it steers events towards council’s goals, builds organiser capability, and returns evidence council can report to councillors and the community.

It also has to stand up to scrutiny: how events are chosen, what council asks for in return, and how benefits such as tickets and hospitality are handled.

THE PROGRAM

Five parts of responsible sponsorship

1

Policy and conditions

What council expects in return for its support, aligned with its community grants policy and corporate plan.

2

Transparent benefits

Tickets, hospitality and recognition handled through clear rules and registers, and put to work for council’s goals.

3

Organisers equipped

Conditions become capability: organisers receive the Sponsorship and Impact reporting packs to deliver what council asks.

4

Reporting that counts

Organiser reports that line up with the four-pillar scorecard, so every sponsored event is measured the same way.

5

Recognition and leaderboards

Recognise the events making the most progress, and compare councils on a like-for-like basis.

THE LICENCE

The council-as-sponsor licence

Everything council needs to sponsor events responsibly, licensed annually.

SCOPESponsorship policy and conditions; benefit rules and registers; resource packs and reporting templates for every sponsored event; annual reporting to council.
SCALED TO YOUR COUNCILPriced to the number of events you support, so it fits regional and metropolitan councils alike.
GROWS WITH YOUAn annual licence you can expand as your program grows, including with neighbouring councils.
YOUR LICENCETailored to your councilRequest your licence options →

ADD-ON LICENCES

Organiser leaderboardRecognises the sponsored events making the most progress, compared like for like by event type and size.Add it to your licence →
Inter-council leaderboardCompares participating councils on a like-for-like basis, so progress across a region is visible and shared.Invite your neighbouring councils →

No obligation. Tell us about your council’s events and we’ll come back within two business days with licence options to suit.

HOW IT RUNS

From review to recognition

STEP 1

Review

Your current sponsorships, conditions and benefits.

STEP 2

Set the framework

Policy, conditions, benefit rules and reporting requirements.

STEP 3

Equip organisers

Resource packs and briefings for every sponsored event.

STEP 4

Report and recognise

Annual reporting, recognition and leaderboards.

PROVEN

Why us

Responsible SponsorA Luminair Systems program for sustainable, accountable event sponsorship.
Sponsorship governanceExperience structuring council event support packages and the benefits that come with them.
Event evidenceA state-leading event pilot across events with more than 200,000 attendees.

Make council’s sponsorship work harder

Start with a Confidential Strategy Session, or request a proposal for the council-as-sponsor licence.

Request a free intro call →Request a proposal