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The Wider Effectby Luminair Systems

OUR WORK

From the regional show to the world stage

Event strategy, structure and measurement for councils, state agencies and the events themselves, and a voice in the international conversation on sustainable events.

16+event strategies, programs, pilots and research
Qld, NSW, Vicplus international work
200,000+attendees in our state-leading event pilot
Almost $1 billioneconomic impact for client regions

FEATURED · MACKAY REGIONAL COUNCIL

From structure to strategy, for one region

A structural audit of council’s events function, followed by a five-year Major Events Strategy built with around 100 stakeholders, and 90 days of implementation mentoring to make it stick.

STEP 1Structural events auditTeam, processes, approvals, support and council-run events
STEP 2Major Events StrategyFive years, IAP2-standard engagement, public exhibition

ON THE INTERNATIONAL STAGE

Part of the global conversation on events

COP29Presented on the impact of events at The Pavilion for People during COP29, the UN climate conference, drawing on data from events with 200,000+ attendees (2024).
ISOInvited observer at ISO/TC 354/SC 1, the international committee for sustainable event management (2026).
Queensland ParliamentInvited guest speaker, as an industry expert.
NEOMApproved supplier to NEOM in Saudi Arabia, including discussion paper development.

Set the strategy

Event strategies, portfolio planning and long-term direction for councils and regions.

Explore set the strategy →

LOCAL GOVERNMENT, QUEENSLAND

Mackay Regional Council

Mackay Region Major Events Strategy

A five-year direction for council’s event investment and support.

LOCAL GOVERNMENT, NEW SOUTH WALES

Tweed Shire Council

Tweed Shire Events Strategy

A four-year strategy underpinning council’s event grant policy.

CITY ECONOMIC DEVELOPMENT BOARD

Brisbane Economic Development Board

Brisbane Major Events Strategy

A long-term events direction aligned with city plans.

LOCAL GOVERNMENT, QUEENSLAND

Sunshine Coast Council

Sunshine Coast Sports Action Plan

A plan to maximise the economic and social dividends of sport.

JOINT ORGANISATION OF COUNCILS, NEW SOUTH WALES

Hunter Joint Organisation

Circular economy event strategy and design

A regional circular economy event, from feasibility to design.

STATE GOVERNMENT

Trade and Investment Queensland

Brisbane 2032 trade and investment forecasts

Forecasts that helped shape the Brisbane 2032 proposition.

Streamline the support

Council structures and processes that make event support work across teams.

Explore streamline the support →

LOCAL GOVERNMENT, QUEENSLAND

Mackay Regional Council

Structural events audit

A clearer, more efficient council events function.

Strengthen your organisers

Capability for the organisers and events a region depends on.

Explore strengthen your organisers →

LOCAL AND CIVIC EVENT, NEW SOUTH WALES

Murwillumbah Show Society

Show revitalisation strategy

A much-loved regional show, revitalised and future-proofed.

BIGSOUND, BRISBANE

QMusic

BIGSOUND repositioning

An international drawcard, repositioned for growth.

REGISTERED SUPPLIER, COMPLETED WORKS

Brisbane 2032

Local event organiser uplift program

Lifting local event organisers ahead of the Games.

STATE GOVERNMENT

Tourism and Events Queensland

COVID-19 event critical response guide

Response and recovery guidance for Queensland’s event industry.

STATE GOVERNMENT

Tourism and Events Queensland

Event industry workshops

Capability workshops for Queensland event organisers.

Measure the results

Evidence of what events deliver, from state pilots to research partnerships.

Explore measure the results →

STATE GOVERNMENT COLLABORATION

Tourism and Events Queensland and DETSI

Queensland Event Waste Pilot

A state-leading pilot on event sustainability, across events with 200,000+ attendees.

RESEARCH COLLABORATION

The University of Queensland

Quantifying the benefits of events

Evaluating events’ social, economic and environmental benefits.

STATE MAJOR VENUES AUTHORITY

Stadiums Queensland

Ideas to Impact Mapping

Prioritising venue initiatives by the difference they make.

Programs

Packaged programs that councils and partners can take up.

Explore our programs →

LUMINAIR SYSTEMS PROGRAM

Responsible Sponsor

Responsible Sponsor

Turning event sponsorship into measurable outcomes.

Bring this experience to your region.

Capability statement (PDF) →Engage us