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The Wider Effectby Luminair Systems
← Who we help

FOR ECONOMIC DEVELOPMENT AND TOURISM TEAMS

Grow your visitor economy, and show what council’s support returns

You use events to grow visitation, local business and investment. We help you decide which events to back and attract, connect local businesses to them, and measure what they deliver.

WHAT MATTERS TO YOU

What good looks like

The right events

Clear priorities for the events and visitors your region should pursue.

Local business benefit

Local suppliers and businesses winning event work.

Evidence of return

Measures councillors and the community can trust, year on year.

HOW WE HELP

Most relevant for you

Regional calendar and attractionPriorities for the events and conferences your region should pursue.Explore →Visitor IntelligenceWho your visitors are, where they come from and what they spend.Explore →Beyond 2032Local suppliers connected to event and Games work.Explore →Investment and impact calculatorSee council’s full investment and what it returns.Explore →

PROVEN

Mackay and Tweed

Strategies built around the high-yield placement of council funding and support.

See our work →

WHERE TO START

Confidential Strategy Session, or try the calculator first.